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The Virtual Organization and Information Technology (Part 5/5)

Eric Torkia, MASc

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Collaboration and TechnologyOrganizations seeking to develop a virtual business model must also be in a position to effectively implement it on a business level and on a technological level. (Venkatraman, 1994; Venkatraman & Henderson, 1993,1998).
 
One of today’s hottest IT topics is how to cheaply and effectively inter-connect processes. Collaboration emerged out of the relative cheapness and ubiquity of Internet technologies. Champy (2002) states ”E-business is a natural reaction to today’s competitive environment[i]. But e-business means a lot of things to a lot of people. In current literature, e-business has taken on several definitions over time i.e.:
 
·         Strategic approach
·         A set of enabling technologies (Porter, 2001),
 
Since technology is a critical success factor to any virtual organizing strategy, the analysis of e-business is interesting due to its business focus and its ability to flexibly and rapidly support changing business needs and requirements. In essence, e-business is a composite of the above-mentioned perspectives and whose definition can be used inter-changeably with virtual organizing because of its open technologies and collaborative strategies.

 

Inmon et al. (2001) formally define e-business as IT and Internet enabled projects that develop inexpensive, reliable and highly dynamic supply chain relationships, which ultimately improve quality and reduce inventory levels[ii]. In our definition of e-business we would like to interchange supply chain for value chain, thus taking into account all the activities that are performed by the firm to design, produce, market, deliver and support a product or service including knowledge and outsourced business processes (Porter, 1985,2001). (See Figure 14: Prominent applications of the Internet in the Value Chain, M.E. Porter, Harvard Business Review, March 2001 in Appendix A: Models and Frameworks)

 
The fundamental business rationale is not new. Before the Internet and e-business, there was EDI (Electronic Data Interchange). EDI was the solution to integrate with other organizations IT systems and was generally perceived as a technical means of connectivity rather than an approach to doing business. Given that EDI was usually proprietary and required hefty investments in IT & process integration, it had the potential of creating partner or supplier lock-in issues (Shapiro & Varian,1999; Porter, 2001). Davenport (2000) adds “EDI is sometimes described as an expensive technology, but its costs pale in comparison to the human costs of agreeing on information and process standards”. Thus suggesting significant adoption barriers and potentially why EDI was never really widely adopted within the IT community as a primary means of business and process inter-connectivity.
 
Venkatraman (1994), suggests that an organization seeking to achieve greater levels of flexibility should look at their business in terms of relationships and processes in order to refocus IT on business capability or cost reduction/quality issues. In the same article, he defines a business-oriented version of EDI called BNR - Business Network Redesign (cited below). What is interesting is that he defines BNR in the same way most organizations now define e-business. His comparison of EDI and BNR yield most of the same differences as between EDI and common e-business strategies[1] à The former is technology driven and proprietary and the latter is business driven and uses an open platform that is the Internet[2]. Given the strong business focus and cross-organizational context of BNR, we have adopted it as part of our operating definition of e-business.
 
“Articulating the strategic logic to leverage related participants in the business network to provide products and services in the marketplace; exploiting IT functionality for learning from the extended network as well as for coordination and control.” Venkatraman (1994)
 
Distinctive Characteristics
Electronic Data Interchange
E-business (BNR)
Dominant Objective
Data interchange
Interdependencies across independent organizations
Primary Domain
Technical domain; data elements
Business domain; business partners
Responsibility
IT (and IS) managers
Business managers
Management Focus
Operational; tangible
Strategic; intangible
Orientation
Collaborative advantage
Competitive advantage
Performance Assessment
Efficiency and technical standards
Effectiveness of business arrangements
Action Steps
Standardized
Unique (firm specific)
Figure 7: EDI vs e-business[3]
 
Of course, organizations’ ability to implement these strategies has been greatly facilitated by the emergence of the Internet and integrated solutions (Venkatraman & Henderson, 1998). More specifically, the Internet provided solutions to telecommunication and compatibility issues spanning heterogeneous systems through new standards like SOAP[4] , XML[5], Java, HTML, ASP, etc. which have translated in applications and solutions (a.k.a. e-business technologies) such as:
·         Web services,
·         EAI-Enterprise Application Integration,
·         ERP – Enterprise Ressource Planning and
·         Intranets/Extranets
·         Data Warehousing[6].
 
We constructed the model below to highlight the various areas where technology and enterprise relationships intersect (we will cover this model in greater detail in future posts). However, collaboration is not strictly a technological proposition. Nor is it a choice of one set of technologies versus another. It is a set of tools and systems to support organizational processes. For the purposes of this study, we define e-business initiatives as those who enable an organization to operationalize one of the vectors cited, more specifically those at an inter-organizational level requiring ERM – Enterprise Relationship Management.
 
 
The Technology Partnerz ERM Technology Framework
Source: Technology Partnerz Ltd., 2007
 
 
Again, many researchers [Champy, 2002; Inmon et al 2001; Hagel, 2003; Ash & Burn, 2001] agree that one of the key factors in ensuring e-business project success within a virtual organizing environment is to effectively identify, select and integrate the right partners – all reminiscent of the old adage “A chain is only as strong as its weakest link”. Given the increasing complexity of business offerings and the partner networks to support them, effective management of the technology  component becomes a pillar of any collaborative strategy
 


[1] E-business strategies are use interchangeably with virtual organizing strategies
[2] Also includes Virtual Private Networks and Private IP Networks
[3] Adapted from EDI vs Business Network Redesign in IT-Enabled Business Transformation: From Automation To Business Scope Redefinition, N. Venkatraman, Sloan Management Review, Winter 1994
[4] Simple Object Access Protocol
[5] Extended Markup Language
[6] For the purposes of this study, these technologies will be collectively referred to as e-business technologies.


[i] X-engineering the corporation – James Champy, Warner Books 2002
[ii] Data Warehousing for E-business – W.H. Inmon, R.H. Terdeman, Joyce Norris-Montanari and Dan Meers, Wiley 2001
 

 

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Excel Simulation Show-Down: Comparing the top Monte-Carlo Simulation Tools

Excel Simulation Show Down (Part 1) - Defining Inputs and Outputs

Over the last 3 months, we have seen 3 of the 4 major players in the Excel Monte-Carlo Simulation arena introduce new releases. We hear a lot of talk about which tool is best and the truth is there is no perfect answer – it’s a personal thing dictated by user skill, preference and need.

For this reason, we have created a series of videos showing comparing how each tool is used to apply Monte-Carlo simulation to a model / spreadsheet. Our focus will be on :

To keep the playing field level, we have used a simple additive model, which is simply defining a series of distributions (i.e. costs, budget items…), summing them up and analyzing the resulting sensitivity analysis. We have kept things simple, so we are not correlating any of the variables nor using any fancy math.

As you will see, there are definite differences AND similarities regarding how these packages tackle building a model. We are going to focus on those relating to inserting and copying input distributions as well as defining and analyzing model outputs. The objective is to compare the ease, usability and efficiency of each tool and give people the opportunity to choose for themselves which tool reflects their needs and preferences better.

The Virtual Organization and Information Technology (Part 5/5)

 

Collaboration and TechnologyOrganizations seeking to develop a virtual business model must also be in a position to effectively implement it on a business level and on a technological level. (Venkatraman, 1994; Venkatraman & Henderson, 1993,1998).
 
One of today’s hottest IT topics is how to cheaply and effectively inter-connect processes. Collaboration emerged out of the relative cheapness and ubiquity of Internet technologies. Champy (2002) states ”E-business is a natural reaction to today’s competitive environment[i]. But e-business means a lot of things to a lot of people. In current literature, e-business has taken on several definitions over time i.e.:
 
·         Strategic approach
·         A set of enabling technologies (Porter, 2001),
 
Since technology is a critical success factor to any virtual organizing strategy, the analysis of e-business is interesting due to its business focus and its ability to flexibly and rapidly support changing business needs and requirements. In essence, e-business is a composite of the above-mentioned perspectives and whose definition can be used inter-changeably with virtual organizing because of its open technologies and collaborative strategies.

 

Crystal Ball vs ModelRisk in Discrete Distribution Fitting and Correlation/Copulas (8/8)

Is there a winner in this battle between Crystal Ball and ModelRisk? To quote that way-too-often-quoted reply: It depends. Some users will value certain technical capabilities over others. Some users will value user-friendliness over accuracy. If there is to be a group deployment of a MCA spreadsheet package, usability may trump technical capabilities overall. Does it matter if one package has more distributions to choose from if there are only three that are of interest for your particular class of stochastic problems? Would it matter what kind of correlation enforcement method is used if, as in many manufactured assemblies, there is practically no correlation between separate components? Probably not. But if they do (as in financial and insurance applications), there will be a clear winner.

Correlation of Duke Basketball Scores, in ModelRisk (7/8)

Correlation behavior in ModelRisk is enforced with the use of copulas. Copulas offer more flexibility in accurately simulating real data scatter-plot patterns than do single-value correlation coefficients. While this advantage is clear for financial and insurance applications, its implementation in an MCA spreadsheet simulator can make the difference between universal adoption and rejection by a majority of the intended user group. Let us now use ModelRisk (MR) to enforce the correlation behavior between Duke Basketball offense scores and their opponents' scores, based on the '09/'10 historical data.

Correlation of Duke Basketball Scores, in Crystal Ball (6/8)

In our quest to simulate future Duke Basketball scores, we have taken past historical data of individual games during the '09/'10 season and fitted probability distributions to that data. Two PDFs are generated; one for Duke's scores (offense) and one for their opponents' scores (defense). We have used both Crystal Ball and ModelRisk to perform this task. Is there something missing in our PDF formulations?

The Virtual Organization and Processes (Part 4/5)

How should you look at processes when designing a virtual organization?

In order to effectively manage activities across organizations' it becomes critical to have certain processes in place to manage as well as measure performance and quality (Hammer, 2001; Champy, 2002; P-CMM v2.00, July 2001). According to Venkatraman (1994), organizations seeking to effectively integrate with business partners must first get their house in order through the use of BPR – Business Process Redesign/Re-engineering. Hammer (2001) says that for those who have re-engineered their internal business processes and extracted most of the value available internally, must now look at integrating and re-engineering externally to yield the next gains in value and profitability.

 

The Virtual Organization and Strategies (Part 3/5)

This article highlights and discusses Venkatraman and Henderson's take on the various vectors of Virtual Strategy.

What is a virtual strategy? What does it cover within the company? Who is affected? Who benefits? Venkatraman & Henderson (1998) reflect these questions in a 3 vector and 3 stages model (presented in Figure 5) that is aligned in spirit with Chesbrough & Teece's view that no one formally defined structure will ensure the success of a virtual organization.

The virtual organization – Competencies and Resources (Part 2/5)

This article covers the competencies, resources and assets that must be developped when making the transition to virtual organizing

A variety of authors have generated lists of firm capabilities and resources that may enable firms to conceive of and implement value-creating strategies (Barney, 1991; Bharadwaj, 2000).

In order to better define Venkatraman & Henderson's virtual organization, we have broken it down into components that are inspired by Barneys' (1991) three generic resource types and Nitin Nohria's (2003) model of organizational competencies; competencies that have characterized firms who performed exceptionally and developed or maintained a leadership position over the last 10 years. Nohria also suggests that to achieve overall success you need to excel in all 4 primary competencies and at least 2 of the secondary (See Figure 3). However Nohria emphasizes execution as primary means of success and differentiation.

Defining the Virtual Organization (Part 1/5)

IBM PC - A virtual EnterpriseTraditional definitions of the Virtual Organization have mostly taken a commodity-based, view of the interactions among partners (Kanter, 1994; Chesborough & Teece, 1996). One of the most notable examples of this type of virtual strategy to produce and deliver a product is the IBM PC. The early success of this venture was based on the same principals as those presented by Chesbrough & Teece's (1996) definition of a virtual organization:

RESEARCH ARTICLES | RISK + CRYSTAL BALL + ANALYTICS